For the most part, Recharge and Shopify work quite well together and offer many businesses, particularly businesses that are starting, a credible solution.
A procedure known as dunning is an often-overlooked strategy for improving customer retention and lowering turnover rates. This technique addresses the subtle revenue loss that arises when potential subscribers lose their subscriptions and don't renew because they forgot to modify their payment information.
By using Shopify Recharge's automated dunning services to send expired credit card reminder letters to consumers, update payment methods whenever cards expire, and retry failed charges, you can keep your subscriber base intact.
To help you decide if the Shopify Recharge is the right match for your subscription small business, this review thoroughly examines all of its features, pricing plan, wins, and failings.
What is Recharge App?
Shopify Recharge Payments is one of the most popular Shopify subscription options for online businesses. It facilitates the conversion of one-time purchases into subscription choices.
Over the past five years, the subscription market has expanded by more than 100%. This rapid expansion has drawn leading businesses and consumer brands.
Shopify Recharge was founded in 2014 to make payments simple for clients. This was done mostly by looking for ways to get clients to place more orders for goods. Shopify Recharge Payments now serves over 10,000 businesses.
How Does Recharge Work With Shopify?
Subscriptions are effective if you sell things that clients need to reorder regularly. Additionally, it's helpful if you consistently provide a service that clients want frequently.
By encouraging recurring business, this new method of selling increases the average lifetime value of your customers.
Customers that subscribe here seek special access to your stuff. Here is where you make a membership offer.
Each category has a different set of difficulties. This relates to lowering acquisition costs, and turnover, and raising average order values. However, combining user-generated content, referral marketing strategies, and customer loyalty aids in the expansion of subscription businesses.
Nice, huh?
Pros And Cons Of Recharge
The Shopify Recharge makes the subscription process easier for you, and your customers gain from a quick checkout that makes it easier for them to enroll for a subscription than with a standard checkout.
Recharge is easy to set up and configure, giving you the chance to create the ideal subscription options for your company. Without a question, Shopify Recharge is the best option for the majority of Shopify stores.
Pros:
- The customer support for Recharge Shopify is excellent, responding quickly to any requests;
- Additionally, this app's setup is very quick and simple, taking only a few minutes.
Cons:
- The Recharge Shopify has received criticism for occasionally having bugs. Many others were unable to upgrade their memberships as a result;
- Additionally, the app occasionally performs improperly.
Who Should Use Shopify Recharge Payments?
Customers' purchasing habits have shifted as a result of the subscription economy. People are increasingly switching from pay-per-product payments to subscriptions.
Right now, firms that excel in the subscription business are those that emphasize ease, variety, and uniqueness.
Anyone wishing to launch their subscription business will find Shopify Recharge Payments to be an excellent option. Additionally, it is a fantastic choice if you'd like to raise the typical churn rate of your clients.
After all, Recharge Payments' biggest feature is its customer retention tool, which tells you why subscribers pause their subscriptions and take additional steps to win your customers back.
Even more crucial, Shopify Recharge Payments also help solve dunning, a significant problem in the subscription market. It has excellent processes in place to address this issue.
This allows you to be strict on payment while still standing out as a business that prioritizes its customers' needs.
How Do I Add Recharge To Shopify?
Set up a supported payment provider in the Shopify admin before installing Recharge.
Create an Active product in Shopify so that Recharge may add it as a subscription during much of the in-app onboarding process.
- Install Recharge
Visit the App Store listing for Shopify to download the Recharge app.
Then, adhere to the installation directions by clicking Add app. The Shopify Recharge can be launched from your Shopify store admin after installation.
Recharge app install
Fill out your store information, then press Continue to start the setup. You can use the getting started guideline to help you with setup and installation so that you are ready to start your subscription business.
To keep a record of your progress, you could bookmark this page or use the checklist attachment just at bottom of the page to download it for printing.
- Onboarding In-App Experience
You are now prepared to navigate the in-app onboarding process after installing Recharge.
To set up Shopify Recharge, follow the instructions provided in the in-app onboarding experience. Fill in your store information, add products to Recharge, and then install Shopify Recharge's subscription widget to your store's current theme during the in-app onboarding process.
- Choose A Theme For Your Store
During the in-app onboarding process, you can install the subscription Recharge widget on your online store's theme.
If you decide to switch your store's theme, make sure the new theme is Recharge compatible. Check out Supported Shopify themes for a list of themes that work with Shopify.
- Publish The Subscription Widget
Congratulations! You have installed the Shopify Recharge successfully and finished the in-app onboarding process. It is now time for your subscription widget to go live.
To make your subscription widget visible on your storefront, click Publish. To preview how your subscription widget appears on your product pages, click Preview your subscription widget.
Until you are ready to launch, you may either leave your subscription widget published or unpublish it.
Shopify Recharge Payments Pricing
Shopify Recharge Payments offers two pricing tiers, specifically:
- Standard
For organizations with a regular monthly revenue (MRR) of around $100,000, the regular plan is the best choice. Every month, Recharge Payments levies a $39.99 base rate cost plus 1% of all transactions. Taxes and shipping are not included in this price.
It's vital to keep in mind that payment processors such as Braintree and Stripe will also charge you an additional fee. Per transaction, this typically charges 2.9% + 30 cents.
- Pro Recharge
Shopify Recharge Pro plan-eligible retailers handle more than $100,000 in MRR. Pricing is scalable under its plan.
In exchange, you gain access to professional features, integrations, a personalized checkout domain, as well as priority support
- Enterprise Recharge
The Enterprise plan is perfect for large volume businesses. It gives you access to more features than what the standard and pro plans offer. The fees charged are custom and include discounts.
| Plan | Note | Cost |
|---|---|---|
| Standard plan | 1% plus 10¢ / transaction | Nil monthly fee |
| Pro Recharge | 1% plus 19¢ / transaction | $499 |
| Enterprise | Personalized and include discounts | custom |
Recharge Payments: Key Features
The features of Shopify Recharge Payments will now be discussed. Ready?
Customer Portal
The customer site for Recharge is the destination for customers who make recurrent purchases through your Shopify business.
This gateway may be customized to match your brand's style while being secure and connected directly to your Shopify shop. This is made simple by the highly adaptable Recharge theme engine.
With this theme engine, you can easily adapt your UI controls, placements, and animations to the existing style of your company while still ensuring an effortless shopping experience.
Subscription Management
The whole subscription process is under the control of rule sets used by Recharge Payments. This includes:
- Products available through subscription;
- How frequently the customer is billed;
- How frequently a product is delivered;
- Discounts available to subscribers;
- Set a deadline.
Create pre-paid subscriptions for gifts.
When a customer signs up for a subscription service, they get charged. Recharge Payments will subsequently debit the customer's credit card with the chosen payment processor.
Recharge Payments automatically refreshes an order so that you may control it from Shopify each time a customer is charged. Orders also link to any Shopify integration that handles inventory, accounting, and fulfillment.
Recharge Integrations
Recharge provides more chances for integrations. Shogun, Rebuy, Gorgias, Avalara, Churn Buster, LoyaltyLion, Nacelle, Stripe, Klaviyo, and Attentive are a few examples of partners.
On its website, Recharge integrations provide a comprehensive list of all its partners. Recharge differs from other tools in many intriguing ways, one of which is its API.
Merchants on the Recharge Shopify standard plan can use Recharge's comprehensive API for even more advanced integrations without paying any monthly fees.
This is fantastic for companies with specialized solutions that wish to get innovative.
Theme Engine
With the help of Recharge's robust theme engine, businesses may personalize the customer interface for their subscriptions. Subscribers of the pro plan are the only ones who can access this.
The company advises customers to be familiar with HTML and languages like JavaScript and AJAX. Additionally, they want that your online store has a minimum of one subscriber and one consumer.
Businesses that are qualified to utilize the theme engine has exclusive access to the developer documentation for help in the creation of their client portal. The theme engine allows users to modify already-existing themes or produce brand-new ones.
The Shopify recharge app theme engine is a potent tool that can change your ability to influence subscribers. It gives you the ability to more thoroughly personalize the layout of your storefront as well as website design.
The Customer Experience
Customers must place separate orders for one-time purchases and recurring subscriptions with the majority of recurring billing apps. Once a consumer subscribes, Recharge Payments does not alter the checkout process.
If a consumer decides to stop receiving your items on a subscription basis, they should do so directly with you. This gives them more freedom to pause, modify, and cancel subscriptions.
In case of a problem, customers can also reschedule their deliveries. Customers can do that without contacting the support team on their account. They can also alter the frequency of shipping and subscriptions.
Additionally, users can modify the shipping frequency and subscription frequency for particular products without having to repeatedly enter their credit card details.
It's also crucial to note that all features have been optimized for handheld phones, giving users the freedom to make changes whenever they need to without the usage of a desktop computer.
Recharge API
Your developers can utilize their imaginations and be as creative as they want thanks to the Recharge API. Every step of your customer’s buying experience can be rebuilt and improved thanks to these robust features.
This level of management is perfect for developing a distinctive subscription platform that promotes your brand and keeps users interested.
Modify anything, including the scrolling, buttons, product displays, and much more. The Recharge API makes high-level functionality on your website possible.
Automated Workflows
Although a subscription order aids in customer retention, the Shopify Recharge offers you customization and control over the back-end growth of your shop.
This enables you to offer your consumers the choices they require to leave satisfied and, more importantly, return satisfied.
This is how it works.
With Recharge's automated processes, you can send customers specific reminders based on the customer’s subscription history.
Although analytics isn't directly integrated into the app, Recharge links with several Shopify-approved analytics services that can help you optimize client interaction through automated workflows.
Some instances include converting clients into subscribers by automatically contacting them to enroll for a subscription when a free trial has expired.
By providing discounts on pertinent subscription items, you're making it simple for repeat one-time customers to sign up. And finally, the capability of selecting free samples and trial offers depends on previous purchases made by the customer.
Shopify Recharge: Customer Support
Recharge Payments offers a vast knowledge base that includes blog posts, case studies, events, experts, and video tutorials.
During the week, they prefer to send support emails. The team aims to help within 12 hours.
Final Thoughts
You could be losing money if you don't provide your clients the choice to subscribe to buy your products on an ongoing basis.
Recharge is an excellent shopping checkout plug-in app that provides Shopify merchants with access to CRM tools that were previously only available to the larger organizations that had built these capabilities in-house.
If you want to offer more value to your current customers or attract new consumers with subscription options, consider setting up the Recharge app in your online store and reaping the benefits of all of the tools available to merchants.
